Helps control bad breath and removes plaque while brushing. Contains natural abrasives to safely remove plaque while brushing. Contains only natural ingredients. No artificial preservatives or additives. Specially flavored to assure acceptance. Dental care is just as important for your dog as it is for you. Dry food and chew toys help clean some of your pet's teeth but they don't replace brushing at the gumline where mst dental problems begin. Introducing your pet to brushing is not difficult. It only takes a few minutes a day. Fortunately the outside surface of teh teeth need the most attention and they can be easily reached.